Value

Magazines are #1 among shoppers

80% of shoppers chose magazines when asked "what do you like to see at checkout".

Women list magazines as their #1 affordable, under $10 treat.

46% of shoppers go to a store they know will have the magazine they want, while 26% will even go to another store if the magazine they want is not available.

 

PUBLICATIONS:

Keep your customers up on the latest trends

"Influentials" influence the spending behaviors of 91% of the population. Not only are they are early adopters of the latest products and services, but they're also avid publication readers. Publications are the main source for new products & ideast that drive further core product purchases.

Reach occasional customers & stimulate niche interests

New titles & brands are effective tools to reach emerging segments, growing demographic groups & foster niche interests. Proper merchandising generates additional transactions due to the impulse nature of the product.

Engage your customers on a regular basis

Each issue is packed with fresh ideas that entice customers to try new products, boost confidence in making major purchases & inform buying decisions on a personal level. Consumers trust information they gain from magazines above any other media.

Influence beyond the original impulse purchase

Due to the inherent nature of print media, readers actively participate in building memory structures that are the basis for brand recognition & actual consumer behavior. Purchasers often pass publications on to others, extending the sphere of influence beyond the original purchaser as well.