Publications are the main source of inspiration to consumers for the introduction of new products: Proper merchandising generate additional transactions due to the impulse nature of the product.
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Publications |
Attract “Influentials” to your store:
Influentials are the portion of the population that influence the spending behaviors of 91% of the population. They are early adopters of the latest products and services, and avid publication readers.
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Enhance and improve the shopping experience:
Publications entertain shoppers, creating excitement causing them to linger in your store.
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Provide the foundation for exciting promotions:
Publications can be used to inspire and promote traffic building in-store events.
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Reach an important range of demographics:
New titles and brands are tools to reach emerging ethnic segments, growing demographic groups and newly identified niche interests of shoppers who come to your stores.
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| Engage:
Readers experience publications in meaningful ways, for example:
“I get value for my time and money; it makes me smarter. It’s my personal time out and I often reflect on it.” |
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Your dedicated Account Manager is an expert in your
class of trade.
Our account managers assist you by:
- Managing inventory turns
- Maximizing retail sales
- Organizing promotional events such as book signings
- Custom designed fixtures
- Planogram maintenance
- Implementing bookstore and cross-merchandising racks throughout each store
- Disseminating detailed information to store level merchandisers and associates
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